PRAMY's Moisturizing Makeup Setting Spray has been awarded No.1 in the Dryness Solutions category and ranked first in the Long-Lasting Makeup category on Japan's 2024 [mybest] cosmetic review platform. This outstanding achievement is a strong recognition of the product's quality and effectiveness. The setting spray, with its fine mist and rapid film-forming technology, locks in makeup effectively and performs excellently in dry environments. The inclusion of moisturizing ingredients like Damascus rose water deeply nourishes the skin, keeping the makeup hydrated and fresh.
Additionally, the PRAMY Setting Spray was featured in a special report in the March 20th issue of the magazine, further boosting the product's visibility.
Since its launch in Japan in July 2023, Brilliant Plus Co., Ltd. (headquartered in Tokyo's Taito District) has updated the visual identity of PRAMY Moisturizing Makeup Setting Spray and officially introduced it on the JR Yamanote Line, Yokosuka Line, and Sobu Line rapid trains in the summer of 2024. The product now comes in two makeup finish options: the Black Bottle (Soft Focus Matte), which focuses on oil control and creates a matte finish while reducing shine, and the White Bottle (Dewy), which offers stronger hydration and delivers a radiant, glowing finish.
In addition, PRAMY's Moisturizing Makeup Setting Spray has also won the coveted Motte Cosmetics Award from the fashion magazine Anan, further enhancing the product's prestige.
The product's image model is the beauty explorer and former beauty professional Zutti Mattia, whose gender-neutral charm is fully showcased in the visuals. As a makeup artist, Zutti's role as the model strongly reinforces the product's practicality. With just three sprays, the makeup sets in 15 seconds and lasts for hours.
Zutti Mattia has also shared her product shooting experience and usage tips on platforms such as X and YouTube, providing consumers with deeper insights into our products.
We remain committed to our high-quality philosophy and look forward to bringing more excellent beauty products to our customers. Together, let's witness PRAMY's continued success in Japan and its global market!
