In today’s beauty industry, where beauty and culture are deeply intertwined, PRAMY stands out with its unique creativity and respect for traditional culture, bringing exciting new developments.
Traditional culture is like a dazzling treasure trove, with immeasurable charm and value. PRAMY has keenly recognized this and, through collaborations with intangible cultural heritage, strives to enhance consumers' sense of recognition and belonging to traditional culture. The partnership with Xunpu Zanhua Wei (Xunpu Hairpin Flower Weaving) is especially significant. Zanhua Wei has gained widespread popularity and carries the emotions and historical memories of the fishermen. It represents the continuation of ancient Chinese women's decorative traditions and is a vivid reflection of Quanzhou’s maritime culture, highlighting the hardworking and simple nature of the Xunpu women as well as their deep love and yearning for a beautiful life.
As the summer travel season reaches its peak, PRAMY has timely launched a collaboration with Xunpu Zanhua Wei, carefully crafting a limited edition of its Moisturizing Makeup Setting Spray, featuring the Zanhua design. The core of this exclusive series—Zanhua—inherits a thousand-year-old intangible cultural heritage. It not only captures the beauty of Eastern women but also radiates the resilience of modern women as time passes.
PRAMY has a unique understanding of setting makeup, believing that it’s not just about reinforcing the makeup, but also about providing a sense of security in the face of various uncertainties. This Zanhua version of the setting spray will allow each user to maintain a refined look while confidently showcasing their true self, sealing beautiful moments for an extraordinary life.
This collaboration with intangible cultural heritage will undoubtedly spark new cross-industry innovations, further conveying PRAMY’s brand values, while strongly promoting the spread and appreciation of traditional culture. We believe this limited edition series will ignite a wave of cultural and fashion fusion in the beauty market.
